Dampak Adopsi Pembayaran Digital Terhadap Perilaku Belanja Konsumen Dan Pendapatan Umkm Di Kota Surakarta
Oleh: Farasyifa Mutiara Khansa1*, Nelan Sri Utami², Harita Aqilatun Nufus3, Amanda Fazakaila Aryani4, Syaban Al Musyaffa Ibnu Ahmad5 1,2,3,4,5 Universitas Muhammadiyah Surakarta E-mail Correspondence: b100220090@student.ums.ac.id Abstract This study aims to analyze the effect of customer satisfaction on the increase in the number of customers among Micro, Small, and Medium Enterprises (MSMEs) that have adopted digital payment systems in Surakarta City. The background of this research lies in the growing use of digital payment services among consumers and their crucial role in supporting the digital transformation of MSME business operations. This study employed a mixed-method approach that combined quantitative and qualitative analyses. The quantitative data were collected through questionnaires, while qualitative insights were obtained through in-depth interviews. The sampling technique used was purposive sampling, involving 45 MSME owners who have implemented digital payment sys...